Walmart Affiliate Program

Walmart's program that pays a commission on eligible Walmart.com sales from links on an approved site.

Go to programChecked on 10/14/2026
  • Commission10
  • Cookie window50
  • Traffic freedom50
  • Getting started50

A value from 0 to 100 from published facts. It does not rate the quality of the program or its products, it only measures how attractive the terms are for affiliates. How the gauge is calculated

Facts

Commission4 % per sale
DetailsUp to 4% on each eligible sale, paid on monthly net sales excluding returns, tax and shipping.
ModelRevenue share
Cookieunknown
NetworkImpact
Minimum payoutunknown
Instant approvalno
Who can joinNo official information
Pays inUSA
Company based inUSA
Sourceaffiliates.walmart.com/faqs
NicheHome, Tech

Allowed traffic sources

  • SEO and blogsunknown
  • Social mediaunknown
  • Paid searchunknown
  • Brand biddingunknown
  • Emailunknown
  • Coupon sitesunknown

How to join

  1. Apply to the Walmart Affiliate Program through its affiliate service provider, Impact.
  2. Walmart reviews each application and decides eligibility at its own discretion.
  3. Read the affiliate agreement, which lists the evaluation criteria.
  4. After approval, use banners, text links and reports in your Impact account.
  5. Questions can be sent to affiliates@walmart.com.

Go to sign-up

Payout

Commissions are paid on monthly net sales. Returns, sales tax and shipping and handling are excluded. A payout minimum and payment date are not stated on the FAQ page.

Rules you should know

  • A commission counts only when a visitor follows a Walmart.com link from your site and completes a qualifying purchase.
  • Commissions are reversed for refunds and for charges reversed through disputes or fraud.
  • Walmart may reject or remove sites at any time, for any reason.
  • Joining is free.

Our assessment

Good for

Publishers with shopping or deal content aimed at US buyers.

Not for

Those who need confirmed cookie length or payout terms before applying.

Strengths
  • Free to join
  • Rate table is shared inside the member center
Catches
  • Applications are reviewed at Walmart's discretion
  • Cookie length and payout minimum not published on the public pages

Similar programs

ProgramsCommissionCookieNetwork
Amazon Associatesup to 10 % per sale1 dayDirect
Best Buy Affiliate Programunknown7 daysImpact
eBay Partner Networkup to 6 % per sale1 dayDirect
Etsy Affiliate Program4 % per sale30 daysAwin

Frequently asked questions

Is the Walmart Affiliate Program free to join?

Yes. Joining is free, but Walmart reviews each application and decides eligibility.

What network does Walmart use for affiliates?

Walmart uses Impact as its affiliate service provider. You track sales, clicks and commissions in the Impact interface.

How much commission does Walmart pay?

Walmart states up to 4% on each eligible sale. Rates depend on the category.

Are returns commissionable at Walmart?

No. Commissions are paid on net sales and are reversed for refunds.

Change log

10/14/2026: first check of all values against the official source.

No official information found for: commission, cookie window, minimum payout, traffic rules. These values show as unknown and count as neutral in the gauge.

Sources

New to affiliate marketing?

Start with programs that approve you instantly and allow social traffic. Our methodology page shows the five facts to check before you share your first link.

See the five facts