Amazon Associates

Amazon's own program that pays a percentage of qualifying sales from links to Amazon.com products.

Go to programChecked on 10/14/2026
  • Commission25
  • Cookie window10
  • Traffic freedom50
  • Getting started50

A value from 0 to 100 from published facts. It does not rate the quality of the program or its products, it only measures how attractive the terms are for affiliates. How the gauge is calculated

Facts

Commissionup to 10 % per sale
DetailsFixed rate per product category, from 1% (for example grocery, health) to 10% (luxury beauty). Some categories such as gift cards pay 0%.
ModelRevenue share
Cookie1 day
NetworkDirect
Minimum payoutunknown
Instant approvalunknown
Who can joinSole proprietors accepted
Pays inUSA
Company based inUSA
Sourceaffiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ
NicheHome, Tech

Allowed traffic sources

  • SEO and blogsunknown
  • Social mediaunknown
  • Paid searchunknown
  • Brand biddingunknown
  • Emailunknown
  • Coupon sitesunknown

How to join

  1. Go to the Amazon Associates site and start the sign-up with your Amazon account.
  2. Enter your account, website or channel details and accept the Operating Agreement without changes.
  3. Add your payment and tax information when asked.
  4. Build links with the tagged link formats Amazon provides.
  5. Refer at least three qualifying sales within 180 days after applying. Amazon then reviews your application and replies with its decision.

Go to sign-up

Payout

Direct deposit has a minimum of $10 USD. Checks have a minimum of $100 USD plus a $15 processing fee. Amazon may hold commissions until you reach the minimum.

Rules you should know

  • Your site must clearly state: "As an Amazon Associate I earn from qualifying purchases."
  • Use only Amazon's tagged link formats.
  • Do not create, edit or remove customer reviews in exchange for compensation.
  • Do not handle customer contacts about Amazon matters. Send customers to Amazon's contact options.
  • Do not misrepresent your relationship with Amazon or imply endorsement.
  • Violating a Program Policy can count as a material breach and lead to termination.

Our assessment

Good for

Publishers with content that recommends physical products across many categories.

Not for

Anyone who wants high rates or long tracking windows.

Strengths
  • Very large product range
  • Rates are published per category
Catches
  • Tracking window is 24 hours after the click
  • Several categories pay 1% or 0%

Similar programs

ProgramsCommissionCookieNetwork
Best Buy Affiliate Programunknown7 daysImpact
eBay Partner Networkup to 6 % per sale1 dayDirect
Etsy Affiliate Program4 % per sale30 daysAwin
Target Partnersunknown7 daysImpact

Frequently asked questions

How do I join Amazon Associates?

Apply on the Associates site with your Amazon account and describe your site or channel. Accept the Operating Agreement and complete your payment and tax details.

How long do I have to make my first sales on Amazon Associates?

After you apply, you have 180 days to refer three qualifying sales. If you do not, the application can be withdrawn.

What is the minimum payout for Amazon Associates?

Direct deposit pays out from $10 USD. Checks need $100 USD and carry a $15 processing fee.

What disclosure does Amazon Associates require?

Your site must clearly and prominently say: "As an Amazon Associate I earn from qualifying purchases."

Can Amazon end my Associates account?

Yes. Either side can end the agreement with 7 calendar days' notice. Amazon can end or suspend it immediately for reasons such as a material breach.

Change log

10/14/2026: first check of all values against the official source.

No official information found for: minimum payout, approval, traffic rules. These values show as unknown and count as neutral in the gauge.

Sources

New to affiliate marketing?

Start with programs that approve you instantly and allow social traffic. Our methodology page shows the five facts to check before you share your first link.

See the five facts